Aug
17
“If it’s always been possible on any given day to pick up the local paper somewhere for free, why did people ever pay? Not because they had to, but because it was easier to get it placed on their doorstep every morning (convenience), because they felt if they were going to read it every day they ought to pay (duty), or because they wanted to support the institution and people that produced it (appreciation). Those are the same three reasons someone might subscribe to the The New York Times’ digital content. Not because they have to, but because it’s easier than hacking your way around it every day, because they remind you occasionally that you should, or just because you want to support the work they do.”
Why would anyone pay to read The New York Times online? Poynter looks at the psychology of paywalls (via curiositycounts)
(via curiositycounts)
